Story, the concept store in NY that is renewed every 3 months

One location, several stores

Story is the “Point of view of a Magazine/ Changes like a Gallery/ Sells things like a Store.” We don't translate, you are bilingual. But we can tell you that it's a concept store in all its splendor. It is different from other stores because it changes every three months. Completely. Moreover, it closes for three weeks between two installations, too bad for you if you fall into these troughs. But frustration creates desire, right? Each time, a different theme: Wellness, Remember when, Disrupt, Have Fun, Feel Good...

Yes, yes, it's very concept, ultra trendy. But at least you don't get scared when you go in. Not like in some stores where you are stared at from head to toe, and you generally have neither the right head nor the right feet. And then Christmas is coming. We always tell ourselves that we have time for gifts and then in fact, no, time flies and we end up ordering everything on Amazon... STOP! Buy in real stores that pay rent, with real salespeople you can talk to. Let's stay human at last! And we promise you will find the perfect gift for your darling, your brother, your sister-in-law, your nephews, your mother-in-law (too)!

Two blocks away, a hidden garden. Push the gate at General Theological Seminary at 440 W 21st St. Leave an ID for the guard and go recharge your batteries in this peaceful haven. If it's closed, go hang out at the intelligentsia café on the ground floor of the High Line Hotel next door (180 10th Avenue) and have a cappuccino. You will see, they will draw you a heart with the foam, you will no longer dare to drink it because it is so beautiful.

Hello@ThisisStory.com